Should You Be the First to Name a Price? The Case for Aggressive Anchoring
In B2B sales, anchoring works. Here's why you should make the first, aggressive offer—and how to use your sales methodology to support it.
Sales methodologies and lead response.
In B2B sales, anchoring works. Here's why you should make the first, aggressive offer—and how to use your sales methodology to support it.
A field report on why the 47-hour lead response and a 60/40 talk ratio are killing your closes. Speed matters, but only after you slow down to qualify...
Speed is the hidden killer in prospecting. Most reps wait 47 hours to respond. Here's why you must reply in 5 minutes and how to do it without losing ...
Discounting is a reflex, not a strategy. Here's how to anchor on value, qualify properly, and win deals without slashing your price.
Your pricing strategy is broken. The data says buyers choose the first responder, not the cheapest. Here's how to stop discounting and start winning o...